It is usually sad when a candy bar is taken permanently off the shelves. All that work of developing what someone was certain were the perfect flavors was all for nothing. He must now hang his head in shame as us lesser folks blog about our unhappiness with the inferior product. Hershey’s S’mores bar will grace our shelves no more, and no one, save for the inventor, will miss it much.
The graham cracker bits were not enough. The marshmallow filling atop it was laughable to be called such, and the chocolate was lacking the certain something that makes the bar’s namesake a treasured treat.
Perhaps Hershey’s was banking on the nostalgia instilled in everyone when the name is mentioned. Just picking up the bar, I couldn’t help but hope for campfire, sleeping bags and socks pulled up over my pants to fend off mosquitoes. But I learned that nostalgia can only take you so far. Sooner or later you need an unforgettable moment in the present. You have to mix in new experiences with old memories to resurrect them. This bar only reminded me of how far short it fell of an actual s’more. High fructose corn syrup and nonfat milk-laiden candy is no replacement for the simplicity of a chocolate bar, graham crackers and a burnt marshmallow.
I’m sure Hershey’s would’ve been thrilled if candy connoisseurs would’ve taken to their inferior replacement of the classic. However, it seems that romantics and sentimentalists everywhere are settling for nothing short of the real thing.